Meta Ads Portfolio

Meta Ads Portfolio: Driving ROI for Diverse Businesses

Welcome to SOLO MARKETIAN! We are a results-driven Meta Ad Performers with experience working with various brands across different niches, successfully running Meta (Facebook & Instagram) ad campaigns. Our expertise spans e-commerce, lead generation, and brand awareness campaigns. As we have managed high-budget campaigns, optimized ad strategies for maximum ROI, and tackled industry-specific challenges.

Strategy Overview: My Approach

Data-Driven

Leveraging detailed audience insights, campaign analytics, and A/B testing to optimize every ad campaign.

Creative

Crafting engaging ad copy and visuals that resonate with target audiences and drive clicks and conversions.

Customer-Centric

Understanding your target audience's needs and motivations to deliver personalized and impactful advertising experiences.

Case Study 1: Bike gear Accessories (E-commerce)

Strategy

Created two campaigns—one with awareness ads to build trust in the brand, and another as a sales campaign for the catalog, for Meta & ran Shopping Campaigns for Google ads.
Targeted the most potential customers, including bike riders, Superbike World Championship enthusiasts, BMW model owners, etc., in Meta & the low bidding keywords with high volume on Google ads.
Categorized the products and ran catalog ads based on categories.

Challenges

Niche market with a specific audience (superbike owners).
High-ticket products requiring trust-building.
Competitive market with well-established brands.

Results

Amount Spent- ₹91954.10 with ROAS of 8.30 on Meta Ads | 60%+ conversion rate on Google Ads.

Case Study 2: Gymnastic & Ballet Dance Wear (E-commerce)

Challenges

Targeting a niche audience (gymnasts, dancers, and parents).
Many people in India are not aware of the products.
Customer hesitation regarding product quality and fit.

Strategy

Created motion-based ads with professional dancers showcasing the fit & flexibility.
Used influencer collaboration to build brand credibility.
Implemented a first-time buyer discount strategy.

Results

Amount Spent- ₹278, 412.53

ROI of 2.59.

Case Study 3: Handcrafted Artisans Cloth Brand (E-commerce)

Challenges

The website design lacked trustworthiness, making users hesitant to purchase.
Educating US customers about the authenticity and craftsmanship of handcrafted Indian clothing.
Justifying the higher price points compared to mass-produced alternatives.

Strategy

Conducted Conversion Rate Optimization (CRO) to enhance the website’s visual appeal, improving user trust and engagement.
Ran Traffic & Sales Campaigns to drive potential customers to the website, allowing them to explore the product range and experience the craftsmanship.
Implemented strategic discounts and limited-time offers to increase conversions without devaluing the brand’s artisanal nature.

Results

Results: Amount Spent- ₹ 95909.90

ROI of 5.22.

Case Study 4: Premium Men's Perfume Brand (E-commerce)

Challenges

Perfume is a sensory product, making it challenging to market online without a physical experience.
Higher price points as a new premium brand in a market dominated by well-established global competitors.

Strategy

Developed high-quality lifestyle ad creatives that emphasized the masculinity and luxury of the product, appealing directly to men’s aspirations.
Tried different formats & angles like motion posters and scent note comparison ads to give potential buyers a closer sense of the fragrance profile.
Implemented targeted audience segmentation, including interest-based and behavioral targeting, along with retargeting campaigns for cart abandoners to maximize conversions.

Results

Amount Spent- ₹194085.02 with ROI of 1.79 (US & UK), Amount spent- ₹200689.47 with ROI- 1.27 (India)

Case Study 5: Body Care Products Brand (E-commerce)

Strategy

Launched engaging static and video content showcasing the key ingredients and their benefits, educating potential customers about their effectiveness.
Crafted compelling ad copies with strong emotional hooks, directly addressing customer pain points such as skin concerns and the need for effective, science-backed solutions.
Partnered with skincare influencers to enhance brand credibility and increase customer trust through authentic reviews.
Provided exclusive discounts and first-time buyer offers as a trust-building strategy to encourage purchases and reduce hesitation.

Challenges

Low consumer trust in new skincare brands.
High competition from established brands

Results

Increased Monthly Purchase of 350+, Amount spent- ₹ 1700631.65 with ROAS 0.64

Case Study 6: Lead Generation for Real Estate

Strategy

Developed lead generation campaigns with compelling offers and clear calls to action. Targeted potential homebuyers and investors based on demographic and financial data. Utilized Facebook Lead Ads to streamline the lead capture process.

Challenges

High competition and the need to capture high-intent leads.

Results

Generated 700+ leads at a cost per lead of around ₹100. Improved lead-to-customer conversion rate by 35%.

Case Study 7: Lead Generation for Professional English Course

Strategy

Developed compelling ad copies with high-converting creatives, backed by performance insights.
Targeted a mix of broad, interest-based, and demographic-based audiences in UAE & US for better reach.
Optimized lead forms to pre-qualify prospects.
Regularly monitored and optimized campaigns, introducing fresh ad copies whenever performance dropped.

Challenges

Positioning the course as premium yet affordable.
Getting high-quality leads in UAE & US.

Results

Lead Generation Performance: Monthly revenue of ₹1.5-2 Lakhs with ₹35-40K ad spend. Generated 500+ leads at a cost per lead of around ₹319.

Let's Drive ROI for Your Business

1
Data-Driven Strategies

Personalized targeting, campaign optimization, and analytics-driven insights.

2
Creative Ad Development

Engaging copy, compelling visuals, and impactful storytelling.

3
ROI-Focused Optimization

Maximizing return on ad spend through cost-effective bidding and campaign management.